Table of Contents
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 10
1.2.1 Overview of Market Research Methodology 10
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 12
1.2.6 Market Size/Share Estimation 13
1.2.7 Research Limitations 14
1.3 Executive Summary 15
2 Market Overview and Qualitative Analysis 17
2.1 Market Size and Forecast 17
2.2 Major Growth Drivers 18
2.3 Market Restraints and Challenges 21
2.4 Emerging Opportunities and Market Trends 24
2.5 Porter's Fiver Forces Analysis 27
3 Segmentation of Global Market by Technology 33
3.1 Market Overview by Technology 33
3.2 Global Augmented Reality (AR) Market 2015-2026 36
3.2.1 Marker-based Augmented Reality 38
3.2.2 Markerless Augmented Reality 39
3.3 Global Virtual Reality (VR) Market 2015-2026 40
3.3.1 Nonimmersive Technology 42
3.2.2 Semi-Immersive and Fully Immersive Technology 43
4 Segmentation of Global Market by Component 44
4.1 Market Overview by Component 44
4.2 Global AR and VR Hardware Market 2015-2026 47
4.3 Global AR and VR Software Market 2015-2026 49
5 Segmentation of Global Market by Device Type 51
5.1 Market Overview by Device Type 51
5.2 Global AR Devices Market 2015-2026 54
5.2.1 Head-Mounted Display (HMD) 56
5.2.2 Head-Up Display (HUD) 57
5.2.3 Handheld Device 58
5.3 Global VR Devices Market 2015-2026 59
5.3.1 Head-Mounted Display (HMD) 61
5.3.2 Gesture-Tracking Device 62
5.3.3 Projector & Display Wall 63
6 Segmentation of Global Market by Industry Vertical 64
6.1 Market Overview by Industry Vertical 64
6.2 Global Augmented Reality and Virtual Reality Market for Gaming 2015-2026 67
6.3 Global Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 68
6.4 Global Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 69
6.5 Global Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 70
6.6 Global Augmented Reality and Virtual Reality Market for Education 2015-2026 71
6.7 Global Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 72
6.8 Global Augmented Reality and Virtual Reality Market for Retail 2015-2026 73
6.9 Global Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 74
7 Segmentation of Global Market by End-user 75
7.1 Market Overview by End-user 75
7.2 Global Consumer AR and VR Market 2015-2026 78
7.3 Global Enterprise AR and VR Market 2015-2026 79
8 Segmentation of Global Market by Region 81
8.1 Geographic Market Overview by Region 2015-2026 81
8.2 North America Market 2015-2026 by Country 85
8.2.1 Overview of North America Market 85
8.2.2 U.S. Market 88
8.2.3 Canadian Market 91
8.3 European Market 2015-2026 by Country 93
8.3.1 Overview of European Market 93
8.3.2 UK 96
8.3.3 France 98
8.3.4 Germany 100
8.3.5 Spain 103
8.3.6 Italy 105
8.3.7 Russia 107
8.3.8 Rest of European Market 109
8.4 Asia-Pacific Market 2015-2026 by Country 110
8.4.1 Overview of Asia-Pacific Market 110
8.4.2 China 114
8.4.3 Japan 116
8.4.4 India 118
8.4.5 Australia 120
8.4.6 South Korea 122
8.4.7 Rest of APAC Region 124
8.5 Latin America Market 2015-2026 by Country 125
8.5.1 Argentina 128
8.5.2 Brazil 130
8.5.3 Mexico 132
8.5.4 Rest of Latin America Market 134
8.6 Rest of World Market 2015-2026 by Country 135
8.6.1 Saudi Arabia 138
8.6.2 Iran 140
8.6.3 UAE 142
8.6.4 Other National Markets 144
9 Competitive Landscape 145
9.1 Overview of Key Vendors 145
9.2 Company Profiles 148
10 Investing in Global Market: Risk Assessment and Management 158
10.1 Risk Evaluation of Global Market 158
10.2 Critical Success Factors (CSFs) 161
RELATED REPORTS AND PRODUCTS 164