List of Tables:
Table 1. Snapshot of Global Augmented Reality and Virtual Reality Market, 2018-2026 16
Table 2. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market 24
Table 3. Global Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 34
Table 4. Global Augmented Reality Market by Technology, 2015-2026, $ bn 37
Table 5. Global Marker-based AR Market by Technology, 2015-2026, $ bn 38
Table 6. Global Markerless Augmented Reality Market by Technology, 2015-2026, $ bn 39
Table 7. Global Virtual Reality Market by Technology, 2015-2026, $ bn 41
Table 8. Global Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 45
Table 9. Global AR and VR Hardware Market by Type, 2015-2026, $ bn 48
Table 10. Global AR and VR Software Market by Type, 2015-2026, $ bn 50
Table 11. Global Augmented Reality and Virtual Reality Market by Device Type, 2015-2026, $ bn 52
Table 12. Global Augmented Reality Devices Market by Type, 2015-2026, $ bn 55
Table 13. Global Virtual Reality Devices Market by Type, 2015-2026, $ bn 60
Table 14. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 65
Table 15. Global Augmented Reality and Virtual Reality Market by End-user, 2015-2026, $ bn 76
Table 16. Global Enterprise AR and VR Market by Organization Size, 2015-2026, $ bn 80
Table 17. Global Augmented Reality and Virtual Reality Market by Region, 2015-2026, $ bn 82
Table 18. Leading National Augmented Reality and Virtual Reality Market by Revenue, 2018 and 2026, $ bn 84
Table 19. North America Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 87
Table 20. U.S. Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 89
Table 21. U.S. Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 89
Table 22. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 89
Table 23. Canada Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 92
Table 24. Canada Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 92
Table 25. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 92
Table 26. Europe Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 95
Table 27. UK Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 97
Table 28. UK Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 97
Table 29. UK Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 97
Table 30. France Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 99
Table 31. France Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 99
Table 32. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 99
Table 33. Germany Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 101
Table 34. Germany Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 101
Table 35. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 101
Table 36. Spain Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 104
Table 37. Spain Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 104
Table 38. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 104
Table 39. Italy Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 106
Table 40. Italy Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 106
Table 41. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 106
Table 42. Russia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 108
Table 43. Russia Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 108
Table 44. Russia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 108
Table 45. APAC Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 112
Table 46. China Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 115
Table 47. China Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 115
Table 48. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 115
Table 49. Japan Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 117
Table 50. Japan Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 117
Table 51. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 117
Table 52. India Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 119
Table 53. India Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 119
Table 54. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 119
Table 55. Australia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 121
Table 56. Australia Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 121
Table 57. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 121
Table 58. South Korea Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 123
Table 59. South Korea Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 123
Table 60. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 123
Table 61. Latin America Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 127
Table 62. Argentina Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 129
Table 63. Argentina Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 129
Table 64. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 129
Table 65. Brazil Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 131
Table 66. Brazil Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 131
Table 67. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 131
Table 68. Mexico Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 133
Table 69. Mexico Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 133
Table 70. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 133
Table 71. RoW Augmented Reality and Virtual Reality Market by Country, 2015-2026, $ bn 137
Table 72. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 139
Table 73. Saudi Arabia Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 139
Table 74. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 139
Table 75. Iran Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 141
Table 76. Iran Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 141
Table 77. Iran Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 141
Table 78. UAE Augmented Reality and Virtual Reality Market by Technology, 2015-2026, $ bn 143
Table 79. UAE Augmented Reality and Virtual Reality Market by Component, 2015-2026, $ bn 143
Table 80. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2015-2026, $ bn 143
Table 81. Risk Evaluation for Investing in Global Market, 2018-2026 159
Table 82. Critical Success Factors and Key Takeaways 162

LIST OF FIGURE

List of Figures:
Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 15
Figure 4. Global Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 17
Figure 5. Primary Drivers and Impact Factors of Global Augmented Reality and Virtual Reality Market 18
Figure 6. Primary Restraints and Impact Factors of Global Augmented Reality and Virtual Reality Market 21
Figure 7. Porter's Fiver Forces Analysis of Global Augmented Reality and Virtual Reality Market 27
Figure 8. Breakdown of Global Augmented Reality and Virtual Reality Market by Technology, 2018-2026, % of Revenue 34
Figure 9. Contribution to Global 2019-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%) 35
Figure 10. Global Augmented Reality (AR) Market, 2015-2026, $ bn 36
Figure 11. Global Virtual Reality (VR) Market, 2015-2026, $ bn 40
Figure 12. Breakdown of Global Augmented Reality and Virtual Reality Market by Component, 2018-2026, % of Revenue 45
Figure 13. Contribution to Global 2019-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%) 46
Figure 14. Global AR and VR Hardware Market, 2015-2026, $ bn 47
Figure 15. Global AR and VR Software Market, 2015-2026, $ bn 49
Figure 16. Breakdown of Global Augmented Reality and Virtual Reality Market by Device Type, 2018-2026, % of Revenue 52
Figure 17. Contribution to Global 2019-2026 Cumulative Revenue by Device Type, Value ($ bn) and Share (%) 53
Figure 18. Global AR Devices Market, 2015-2026, $ bn 54
Figure 19. Global VR Devices Market, 2015-2026, $ bn 59
Figure 20. Breakdown of Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2018-2026, % of Revenue 65
Figure 21. Contribution to Global 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 66
Figure 22. Global Augmented Reality and Virtual Reality Market for Gaming, 2015-2026, $ bn 67
Figure 23. Global Augmented Reality and Virtual Reality Market for Entertainment & Media, 2015-2026, $ bn 68
Figure 24. Global Augmented Reality and Virtual Reality Market for Aerospace & Defense, 2015-2026, $ bn 69
Figure 25. Global Augmented Reality and Virtual Reality Market for Healthcare, 2015-2026, $ bn 70
Figure 26. Global Augmented Reality and Virtual Reality Market for Education, 2015-2026, $ bn 71
Figure 27. Global Augmented Reality and Virtual Reality Market for Manufacturing, 2015-2026, $ bn 72
Figure 28. Global Augmented Reality and Virtual Reality Market for Retail, 2015-2026, $ bn 73
Figure 29. Global Augmented Reality and Virtual Reality Market for Other Sectors, 2015-2026, $ bn 74
Figure 30. Breakdown of Global Augmented Reality and Virtual Reality Market by End-user, 2018-2026, % of Revenue 76
Figure 31. Contribution to Global 2019-2026 Cumulative Revenue by End-user, Value ($ bn) and Share (%) 77
Figure 32. Global Consumer AR and VR Market, 2015-2026, $ bn 78
Figure 33. Global Enterprise AR and VR Market, 2015-2026, $ bn 79
Figure 34. Global Market Snapshot 81
Figure 35. Geographic Spread of Worldwide Augmented Reality and Virtual Reality Market, 2018-2026, % of Revenue 82
Figure 36. Contribution to Global 2019-2026 Cumulative Revenue by Region, Value ($ bn) and Share (%) 83
Figure 37. North American Augmented Reality and Virtual Reality Market, 2015-2026, $ bn 86
Figure 38. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 86
Figure 39. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 87
Figure 40. U.S. Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 88
Figure 41. Canada Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 91
Figure 42. European Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 94
Figure 43. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 94
Figure 44. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 95
Figure 45. Augmented Reality and Virtual Reality Market in UK by Revenue, 2015-2026, $ bn 96
Figure 46. Augmented Reality and Virtual Reality Market in France by Revenue, 2015-2026, $ bn 98
Figure 47. Augmented Reality and Virtual Reality Market in Germany by Revenue, 2015-2026, $ bn 100
Figure 48. Augmented Reality and Virtual Reality Market in Spain by Revenue, 2015-2026, $ bn 103
Figure 49. Augmented Reality and Virtual Reality Market in Italy by Revenue, 2015-2026, $ bn 105
Figure 50. Augmented Reality and Virtual Reality Market in Russia by Revenue, 2015-2026, $ bn 107
Figure 51. Augmented Reality and Virtual Reality Market in Rest of Europe by Revenue, 2015-2026, $ bn 109
Figure 52. Asia-Pacific Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 111
Figure 53. Breakdown of APAC Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 111
Figure 54. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 113
Figure 55. Augmented Reality and Virtual Reality Market in China by Revenue, 2015-2026, $ bn 114
Figure 56. Augmented Reality and Virtual Reality Market in Japan by Revenue, 2015-2026, $ bn 116
Figure 57. Augmented Reality and Virtual Reality Market in India by Revenue, 2015-2026, $ bn 118
Figure 58. Augmented Reality and Virtual Reality Market in Australia by Revenue, 2015-2026, $ bn 120
Figure 59. Augmented Reality and Virtual Reality Market in South Korea by Revenue, 2015-2026, $ bn 122
Figure 60. Augmented Reality and Virtual Reality Market in Rest of APAC by Revenue, 2015-2026, $ bn 124
Figure 61. Latin America Augmented Reality and Virtual Reality Market by Revenue, 2015-2026, $ bn 126
Figure 62. Breakdown of Latin America Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 126
Figure 63. Contribution to Latin America 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 127
Figure 64. Augmented Reality and Virtual Reality Market in Argentina by Revenue, 2015-2026, $ bn 128
Figure 65. Augmented Reality and Virtual Reality Market in Brazil by Revenue, 2015-2026, $ bn 130
Figure 66. Augmented Reality and Virtual Reality Market in Mexico by Revenue, 2015-2026, $ bn 132
Figure 67. Augmented Reality and Virtual Reality Market in Rest of Latin America by Revenue, 2015-2026, $ bn 134
Figure 68. Augmented Reality and Virtual Reality Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn 136
Figure 69. Breakdown of RoW Augmented Reality and Virtual Reality Market by Country, 2018 and 2026, % of Revenue 136
Figure 70. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%) 137
Figure 71. Augmented Reality and Virtual Reality Market in Saudi Arabia by Revenue, 2015-2026, $ bn 138
Figure 72. Augmented Reality and Virtual Reality Market in Iran by Revenue, 2015-2026, $ bn 140
Figure 73. Augmented Reality and Virtual Reality Market in UAE by Revenue, 2015-2026, $ bn 142
Figure 74. Growth Stage of Global Augmented Reality and Virtual Reality Industry over the Forecast Period 145