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Lucre of Branded Medicines

The legal discourse in India loftily prescribes that all medical prescription should prescribe generic medicines while all pharmacies must stock them. Reality: cut throat competition, customer ignorance, and aggressive

May 13, 2019

INDIA TAKES WINGS

According to the government of India estimates India civil and defense aerospace market is growing fastest in the world, with increasing need for planes, UAV, MRO, and aero components. This in turns provides huge oppor

May 12, 2019

Buying and Selling Trends in India

According to Boston Consulting Group (BCG) India’s consumption has been growing at 13% annually ($110 trillion) to 2018. It was 59% of GDP of 2018, higher than the emerging market average. It is likely to grow at 12% over the next 10 years -

May 12, 2019

CIVIL AVIATION: FUTURE PERFECT

India is booming and so is the civil aviation. Passenger traffic may reach 350 million by 2020, making India the third largest aviation market in the world. From 67.3 million in 2014 the fliers’ number has gone u

May 12, 2019

Why companies are widely using Net Promoter Score (NPS) across the world?

Last week, when I was reading the article named “One number you need to grow” by Frederick F. Reichheld (issued in HBR, Dec. 2003); Reichheld proposed that it was a simple, practical and easy way to categorize customers on a single que

May 12, 2019

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