CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. KEY FINDINGS OF THE STUDY
2.2. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pocket
3.2.2. Top Winning Strategies
3.2.3. Consumer (Generation Y) Consumption Patterns
3.2.4. Distribution models (craft vs three-tier)

3.3. PORTER'S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitute
3.3.4. Threat of new entrant
3.3.5. Competitive rivalry

3.4. PRICING ANALYSIS

3.4.1. Pricing Analysis of Product A, By Region, 2018 & 2025

3.5. VALUE CHAIN ANALYSIS
3.6. INDUSTRY PAIN POINT ANALYSIS
3.7. MARKET DYNAMICS

3.7.1. Drivers

3.7.1.1. Growing number of youth population
3.7.1.2. Significant Penetration of On-premise Distribution
3.7.1.3. Increase in number of on-premise distribution channels
3.7.1.4. Impact analysis

3.7.2. Restraints

3.7.2.1. Volatile raw materials prices
3.7.2.2. Excessive Taxation and excise duties
3.7.2.3. Impact assessment

3.7.3. Opportunity

3.7.3.1. Introduction of organic alcoholic beverages
3.7.3.2. Impact analysis

CHAPTER 4 EUROPE BEER MARKET, BY PACKAGING

4.1. INTRODUCTION

4.1.1. Market size and forecast

4.2. GLASS

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. PET BOTTLE

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

4.4. METAL CAN

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast

4.5. OTHERS

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast

CHAPTER 5 EUROPE BEER MARKET, BY PRODUCTION

5.1. INTRODUCTION

5.1.1. Market size and forecast

5.2. MACRO-BREWERY

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. MICRO-BREWERY

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

5.4. CRAFT BREWERY

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

5.5. OTHERS

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast

CHAPTER 6 EUROPE BEER MARKET, BY PRICING TYPE

6.1. INTRODUCTION

6.1.1. Market size and forecast

6.2. ECONOMIC

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.3. PREMIUM

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.4. SUPER PREMIUM

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

CHAPTER 7 EUROPE BEER MARKET, BY COUNTRY

7.1. INTRODUCTION

7.1.1. Market size and forecast

7.2. GERMANY

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Germany Beer Market, By Type, 2017-2025
7.2.3. Germany Beer Market, By Pricing Type, 2017-2025
7.2.4. Germany Beer Market, By Type of Production, 2017-2025
7.2.5. Germany Beer Market, By Type of Packaging, 2017-2025

7.3. FRANCE

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. France Beer Market, By Type, 2017-2025
7.3.3. France Beer Market, By Pricing Type, 2017-2025
7.3.4. France Beer Market, By Type of Production, 2017-2025
7.3.5. France Beer Market, By Type of Packaging, 2017-2025

7.4. UK

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. UK Beer Market, By Type, 2017-2025
7.4.3. UK Beer Market, By Pricing Type, 2017-2025
7.4.4. UK Beer Market, By Type of Production, 2017-2025
7.4.5. UK Beer Market, By Type of Packaging, 2017-2025

7.5. ITALY

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Italy Beer Market, By Type, 2017-2025
7.5.3. Italy Beer Market, By Pricing Type, 2017-2025
7.5.4. Italy Beer Market, By Type of Production, 2017-2025
7.5.5. Italy Beer Market, By Type of Packaging, 2017-2025

7.6. SPAIN

7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Spain Beer Market, By Type, 2017-2025
7.6.3. Spain Beer Market, By Pricing Type, 2017-2025
7.6.4. Spain Beer Market, By Type of Production, 2017-2025
7.6.5. Spain Beer Market, By Type of Packaging, 2017-2025

7.7. RUSSIA

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Russia Beer Market, By Type, 2017-2025
7.7.3. Russia Beer Market, By Pricing Type, 2017-2025
7.7.4. Russia Beer Market, By Type of Production, 2017-2025
7.7.5. Russia Beer Market, By Type of Packaging, 2017-2025

7.8. REST OF EUROPE

7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Rest of Europe Beer Market, By Type, 2017-2025
7.8.3. Rest of Europe Beer Market, By Pricing Type, 2017-2025
7.8.4. Rest of Europe Beer Market, By Type of Production, 2017-2025
7.8.5. Rest of Europe Beer Market, By Type of Packaging, 2017-2025

CHAPTER 8 COMPETITIVE LANDSCAPE

8.1. INTRODUCTION
8.2. MARKET PLAYER POSITIONING, 2017
8.3. MARKET SHARE ANALYSIS OF TOP PLAYERS, 2018 (%)
8.4. TOP WINNING STRATEGIES
8.5. PRODUCT MAPPING OF TOP 10 PLAYER
8.6. COMPETITIVE DASHBOARD
8.7. COMPETITIVE HEATMAP
8.8. KEY DEVELOPMENTS

8.8.1. New product launches
8.8.2. Expansions
8.8.3. Mergers and acquisition
8.8.4. Other developments

CHAPTER 9 COMPANY PROFILES

9.1. ANHEUSER-BUSCH INBEV

9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments

9.2. BEIJING ENTERPRISES HOLDINGS LIMITED (BEIJING YANJING BREWERY CO., LTD.)

9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments

9.3. CARLSBERG GROUP

9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments

9.4. DIAGEO PLC

9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business performance
9.4.6. Key strategic moves and developments

9.5. DOGFISH HEAD CRAFT BREWERY, INC.

9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Key strategic moves and developments

9.6. HEINEKEN HOLDING NV.

9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments

9.7. SQUATTERS PUB AND BEERS

9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Operating business segments
9.7.4. Product portfolio

9.8. SIERRA NEVADA BREWING CO.

9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio
9.8.5. Key strategic moves and developments

9.9. THE BOSTON BEER COMPANY, INC.

9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments

9.10. UNITED BREWERIES LIMITED

9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments