LIST OF TABLES

TABLE 1. EUROPE BEER MARKET VALUE, BY PACKAGING, 2017-2025 ($MILLION)
TABLE 2. EUROPE GLASS PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 3. EUROPE PET BOTTLED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 4. EUROPE METAL CANNED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 5. EUROPE OTHER PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 6. EUROPE BEER MARKET VALUE, BY PRODUCTION, 2017-2025 ($MILLION)
TABLE 7. EUROPE MACROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 8. EUROPE MICROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 9. EUROPE CRAFT BREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 10. OTHER EUROPE BEER MARKET VALUE, BY COUNTRY, 2017-2025($MILLION)
TABLE 11. EUROPE BEER MARKET VALUE, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 12. EUROPE ECONOMIC BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 13. EUROPE PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 14. EUROPE SUPER PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 15. EUROPE BEER MARKET, BY GEOGRAPHY, 2017-2025 ($MILLION)
TABLE 16. GERMANY BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 17. GERMANY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 18. GERMANY BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 19. GERMANY BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 20. GERMANY BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 21. FRANCE BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 22. FRANCE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 23. FRANCE BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 24. FRANCE BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 25. FRANCE BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 26. UK BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 27. UK BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 28. UK BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 29. UK BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 30. UK BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 31. ITALY BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 32. ITALY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 33. ITALY BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 34. ITALY BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 35. ITALY BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 36. SPAIN BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 37. SPAIN BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 38. SPAIN BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 39. SPAIN BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 40. SPAIN BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 41. RUSSIA BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 42. RUSSIA BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 43. RUSSIA BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 44. RUSSIA BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 45. RUSSIA BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 46. REST OF EUROPE BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 47. REST OF EUROPE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 48. REST OF EUROPE BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 49. REST OF EUROPE BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 50. REST OF EUROPE BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 51. AB INBEV: COMPANY SNAPSHOT
TABLE 52. AB INBEV: OPERATING SEGMENTS
TABLE 53. AB INBEV: PRODUCT PORTFOLIO
TABLE 54. BEHL: COMPANY SNAPSHOT
TABLE 55. BEHL: OPERATING SEGMENTS
TABLE 56. BEHL: PRODUCT PORTFOLIO
TABLE 57. CARLSBERG: COMPANY SNAPSHOT
TABLE 58. CARLSBERG: OPERATING SEGMENTS
TABLE 59. CARLSBERG: PRODUCT PORTFOLIO
TABLE 60. DIAGEO: COMPANY SNAPSHOT
TABLE 61. DIAGEO: OPERATING SEGMENTS
TABLE 62. DIAGEO: PRODUCT PORTFOLIO
TABLE 63. DOGFISH HEAD: COMPANY SNAPSHOT
TABLE 64. DOGFISH HEAD: OPERATING SEGMENTS
TABLE 65. DOGFISH HEAD: PRODUCT PORTFOLIO
TABLE 66. HEINEKEN: COMPANY SNAPSHOT
TABLE 67. HEINEKEN: OPERATING SEGMENTS
TABLE 68. HEINEKEN: PRODUCT PORTFOLIO
TABLE 69. SQUATTERS: COMPANY SNAPSHOT
TABLE 70. SQUATTERS: OPERATING SEGMENTS
TABLE 71. SQUATTERS: PRODUCT PORTFOLIO
TABLE 72. SIERRA NEVADA: COMPANY SNAPSHOT
TABLE 73. SIERRA NEVADA: OPERATING SEGMENTS
TABLE 74. SIERRA NEVADA: PRODUCT PORTFOLIO
TABLE 75. BOSTON BEER: COMPANY SNAPSHOT
TABLE 76. BOSTON BEER: OPERATING SEGMENTS
TABLE 77. BOSTON BEER: PRODUCT PORTFOLIO
TABLE 78. UBL: COMPANY SNAPSHOT
TABLE 79. UBL: OPERATING SEGMENTS
TABLE 80. UBL: PRODUCT PORTFOLIO

LIST OF FIGURE

LIST OF FIGURES

FIGURE 1. EUROPE BEER MARKET SEGMENTATION
FIGURE 2. TOP INVESTMENT POCKETS, BY TYPE
FIGURE 3. TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 4. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 5. TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 6. BARGAINING POWER OF SUPPLIERS, 2016
FIGURE 7. BARGAINING POWER OF BUYERS, 2016
FIGURE 8. THREAT OF SUBSTITUTE, 2016
FIGURE 9. THREAT OF NEW ENTRANT, 2016
FIGURE 10. COMPETITIVE RIVALRY, 2016
FIGURE 11. BEER MARKET REVENUE SHARE, BY PACKAGING, 2018
FIGURE 12. BEER MARKET REVENUE SHARE, BY PRODUCTION, 2018
FIGURE 13. BEER MARKET REVENUE SHARE, BY PRICING TYPE, 2018
FIGURE 14. EUROPE BEER MARKET SHARE: BY COUNTRY
FIGURE 15. TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 16. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 17. TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 18. AB INBEV: NET SALES, 2015-2017 ($MILLION)
FIGURE 19. AB INBEV: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 20. BEHL: NET SALES, 2014-2016 ($MILLION)
FIGURE 21. BEHL: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 22. CARLSBERG: NET SALES, 2015-2017 ($MILLION)
FIGURE 23. CARLSBERG: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 24. CARLSBERG: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 25. DIAGEO: NET SALES, 2015-2017 ($MILLION)
FIGURE 26. DIAGEO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 27. DIAGEO: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 28. HEINEKEN: NET SALES, 2015-2017 ($MILLION)
FIGURE 29. HEINEKEN: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 30. BOSTON BEER: NET SALES, 2015-2017 ($MILLION)
FIGURE 31. UBL: NET SALES, 2015-2017 ($MILLION)
FIGURE 32. UBL: REVENUE SHARE BY GEOGRAPHY, 2017 (%)