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Europe Beer Market by Type (Lager, Ale, Stout & Porter, Malt, and Others), Category (Popular-Priced, Premium, and Super Premium), Packaging (Glass, PET Bottle, Metal Can, and Others), and Production (Macro-brewery, Micro-brewery, Craft Brewery, and Others): Opportunity Analysis and Industry Forecast, 2018-2025

Europe Beer Market by Type (Lager, Ale, Stout & Porter, Malt, and Others), Category (Popular-Priced, Premium, and Super Premium), Packaging (Glass, PET Bottle, Metal Can, and Others), and Production (Macro-brewery, Micro-brewery, Craft Brewery, and Others): Opportunity Analysis and Industry Forecast, 2018-2025

Published date: 24-05-2019  Region: Europe  Pages: 185  Format: Pdf  Publisher Name: Allied Market Research
SKU: RO7/113/1104

According to a new report published by Allied Market Research, titled,"Europe Beer Market by Type, Category, Packaging and Production: Opportunity Analysis and Industry Forecast, 2018 - 2025,"the Europe beer market was valued at $138,649 million in 2017, and is projected to reach $159,687 million by 2025, registering a CAGR of 1.8% from 2018 to 2025. Beer is the most widely consumed alcoholic beverage in the world. Beer contains 4% to 6% alcohol by volume. The main ingredients of beer include malted cereal grains, water, a brewer's yeast and flavors such as hops, which are allowed to ferment over a period. Flavoring such as hops, helps in adding bitterness and acts as a natural preservative. Most of the beers are sold in glass bottle and cans. The moderate consumption of beer reduces the risk of cardiac disease, stroke, and cognitive decline. In contrast, heavy beer consumption increases the risk of liver diseases. The Europe beer market size experienced a steady growth rate in the past few years, due to flavor innovations and growth in consumer base of beer.

The most vital factor impacting the demand for beer is its health benefits. It is known to keep the kidneys healthy, cure insomnia, and reduce cholesterol level, thus boosting the demand for beer. The soluble fiber present in lager beer helps in digestion and lowers the chances of intestinal transit. In addition, beer aids in enhancing bone density and strengthening the bones due to the presence of high silicon content in it. Apart from this, increase in disposable income, surge in consumer preferences for beer over other alcoholic beverages, rise in female drinkers, and inclination of the younger generation toward non- or low-alcoholic beverages fuel the growth of the Europe beer market. Rise in the number of restaurants and bars has resulted in greater consumption of these beverages, as people increasingly prefer on premise drinking as opposed to off premise drinking.

However, easy availability of other substitutes of beer is the biggest challenge for the overall market growth. In addition, taxations and higher excise duties on imported as well as local beer and increase in health awareness among consumers hamper the growth of Europe beer industry. Developing naturally sweetened, healthier alcoholic drinks, and rise in number of craft beer enthusiasts are the opportunities that are expected to propel the growth of the market in future.
Key Findings of the Europe Beer Market:

Based on type, the lager segment was the highest contributor to the Europe beer market that accounted for about 44% of the total market share and is projected to witness the highest CAGR in terms of revenue during the forecast period.
UK is expected to be the dominant shareholder of beer market in Europe 2025, due to affluent demand for beer and its variants.
Based on packaging, the glass segment occupied the highest market with more than half the Europe beer market share in 2018, and is expected to grow at a decent CAGR of 1.5% during the forecast period.
Based on pricing type, the premium segment is expected to lead in terms of demand for beer with a lucrative CAGR of 1.8% in the forecast period.
By production, micro-breweries are anticipated to be the highest growing segment in the Europe beer market at a lucrative CAGR of 1.9% from 2018 to 2025.

In 2018, Germany and the UK collectively accounted for more than one-third of the Europe beer market share, registering a lucrative CAGR and is anticipated to retain their position in the market in 2025. This is attributed to the significant growth of micro-breweries in these regions.

Major companies profiled in the Europe beer market report include Anheuser-Busch InBev, Beijing Yanjing Brewery, Boston Beer Company, Carlsberg Group, Dogfish Head Craft Brewery, Diageo PLC, Heineken N.V., Sierra Nevada Brewing Co., Squatters Pub, and United Breweries Group.

The other players in the Europe beer market value chain include Asahi Group Holdings Ltd, Budweiser Budvar Brewery, Erdinger Brewery, Kirin Holdings Co. Ltd, Lasco Brewery, New Belgium Brewing Company Inc., Oettinger Brewery, Radeberger Brewery, SABMiller PLC, Scottish & Newcastle, and Stone and Wood Brewing Co.

CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. KEY FINDINGS OF THE STUDY
2.2. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pocket
3.2.2. Top Winning Strategies
3.2.3. Consumer (Generation Y) Consumption Patterns
3.2.4. Distribution models (craft vs three-tier)

3.3. PORTER'S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitute
3.3.4. Threat of new entrant
3.3.5. Competitive rivalry

3.4. PRICING ANALYSIS

3.4.1. Pricing Analysis of Product A, By Region, 2018 & 2025

3.5. VALUE CHAIN ANALYSIS
3.6. INDUSTRY PAIN POINT ANALYSIS
3.7. MARKET DYNAMICS

3.7.1. Drivers

3.7.1.1. Growing number of youth population
3.7.1.2. Significant Penetration of On-premise Distribution
3.7.1.3. Increase in number of on-premise distribution channels
3.7.1.4. Impact analysis

3.7.2. Restraints

3.7.2.1. Volatile raw materials prices
3.7.2.2. Excessive Taxation and excise duties
3.7.2.3. Impact assessment

3.7.3. Opportunity

3.7.3.1. Introduction of organic alcoholic beverages
3.7.3.2. Impact analysis

CHAPTER 4 EUROPE BEER MARKET, BY PACKAGING

4.1. INTRODUCTION

4.1.1. Market size and forecast

4.2. GLASS

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. PET BOTTLE

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

4.4. METAL CAN

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast

4.5. OTHERS

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast

CHAPTER 5 EUROPE BEER MARKET, BY PRODUCTION

5.1. INTRODUCTION

5.1.1. Market size and forecast

5.2. MACRO-BREWERY

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. MICRO-BREWERY

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

5.4. CRAFT BREWERY

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

5.5. OTHERS

5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast

CHAPTER 6 EUROPE BEER MARKET, BY PRICING TYPE

6.1. INTRODUCTION

6.1.1. Market size and forecast

6.2. ECONOMIC

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.3. PREMIUM

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.4. SUPER PREMIUM

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

CHAPTER 7 EUROPE BEER MARKET, BY COUNTRY

7.1. INTRODUCTION

7.1.1. Market size and forecast

7.2. GERMANY

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Germany Beer Market, By Type, 2017-2025
7.2.3. Germany Beer Market, By Pricing Type, 2017-2025
7.2.4. Germany Beer Market, By Type of Production, 2017-2025
7.2.5. Germany Beer Market, By Type of Packaging, 2017-2025

7.3. FRANCE

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. France Beer Market, By Type, 2017-2025
7.3.3. France Beer Market, By Pricing Type, 2017-2025
7.3.4. France Beer Market, By Type of Production, 2017-2025
7.3.5. France Beer Market, By Type of Packaging, 2017-2025

7.4. UK

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. UK Beer Market, By Type, 2017-2025
7.4.3. UK Beer Market, By Pricing Type, 2017-2025
7.4.4. UK Beer Market, By Type of Production, 2017-2025
7.4.5. UK Beer Market, By Type of Packaging, 2017-2025

7.5. ITALY

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Italy Beer Market, By Type, 2017-2025
7.5.3. Italy Beer Market, By Pricing Type, 2017-2025
7.5.4. Italy Beer Market, By Type of Production, 2017-2025
7.5.5. Italy Beer Market, By Type of Packaging, 2017-2025

7.6. SPAIN

7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Spain Beer Market, By Type, 2017-2025
7.6.3. Spain Beer Market, By Pricing Type, 2017-2025
7.6.4. Spain Beer Market, By Type of Production, 2017-2025
7.6.5. Spain Beer Market, By Type of Packaging, 2017-2025

7.7. RUSSIA

7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Russia Beer Market, By Type, 2017-2025
7.7.3. Russia Beer Market, By Pricing Type, 2017-2025
7.7.4. Russia Beer Market, By Type of Production, 2017-2025
7.7.5. Russia Beer Market, By Type of Packaging, 2017-2025

7.8. REST OF EUROPE

7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Rest of Europe Beer Market, By Type, 2017-2025
7.8.3. Rest of Europe Beer Market, By Pricing Type, 2017-2025
7.8.4. Rest of Europe Beer Market, By Type of Production, 2017-2025
7.8.5. Rest of Europe Beer Market, By Type of Packaging, 2017-2025

CHAPTER 8 COMPETITIVE LANDSCAPE

8.1. INTRODUCTION
8.2. MARKET PLAYER POSITIONING, 2017
8.3. MARKET SHARE ANALYSIS OF TOP PLAYERS, 2018 (%)
8.4. TOP WINNING STRATEGIES
8.5. PRODUCT MAPPING OF TOP 10 PLAYER
8.6. COMPETITIVE DASHBOARD
8.7. COMPETITIVE HEATMAP
8.8. KEY DEVELOPMENTS

8.8.1. New product launches
8.8.2. Expansions
8.8.3. Mergers and acquisition
8.8.4. Other developments

CHAPTER 9 COMPANY PROFILES

9.1. ANHEUSER-BUSCH INBEV

9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments

9.2. BEIJING ENTERPRISES HOLDINGS LIMITED (BEIJING YANJING BREWERY CO., LTD.)

9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments

9.3. CARLSBERG GROUP

9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments

9.4. DIAGEO PLC

9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business performance
9.4.6. Key strategic moves and developments

9.5. DOGFISH HEAD CRAFT BREWERY, INC.

9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Key strategic moves and developments

9.6. HEINEKEN HOLDING NV.

9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments

9.7. SQUATTERS PUB AND BEERS

9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Operating business segments
9.7.4. Product portfolio

9.8. SIERRA NEVADA BREWING CO.

9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio
9.8.5. Key strategic moves and developments

9.9. THE BOSTON BEER COMPANY, INC.

9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments

9.10. UNITED BREWERIES LIMITED

9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments
LIST OF TABLES

TABLE 1. EUROPE BEER MARKET VALUE, BY PACKAGING, 2017-2025 ($MILLION)
TABLE 2. EUROPE GLASS PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 3. EUROPE PET BOTTLED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 4. EUROPE METAL CANNED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 5. EUROPE OTHER PACKAGED BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 6. EUROPE BEER MARKET VALUE, BY PRODUCTION, 2017-2025 ($MILLION)
TABLE 7. EUROPE MACROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 8. EUROPE MICROBREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 9. EUROPE CRAFT BREWERY MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 10. OTHER EUROPE BEER MARKET VALUE, BY COUNTRY, 2017-2025($MILLION)
TABLE 11. EUROPE BEER MARKET VALUE, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 12. EUROPE ECONOMIC BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 13. EUROPE PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 14. EUROPE SUPER PREMIUM BEER MARKET VALUE, BY COUNTRY, 2017-2025 ($MILLION)
TABLE 15. EUROPE BEER MARKET, BY GEOGRAPHY, 2017-2025 ($MILLION)
TABLE 16. GERMANY BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 17. GERMANY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 18. GERMANY BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 19. GERMANY BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 20. GERMANY BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 21. FRANCE BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 22. FRANCE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 23. FRANCE BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 24. FRANCE BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 25. FRANCE BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 26. UK BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 27. UK BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 28. UK BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 29. UK BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 30. UK BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 31. ITALY BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 32. ITALY BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 33. ITALY BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 34. ITALY BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 35. ITALY BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 36. SPAIN BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 37. SPAIN BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 38. SPAIN BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 39. SPAIN BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 40. SPAIN BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 41. RUSSIA BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 42. RUSSIA BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 43. RUSSIA BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 44. RUSSIA BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 45. RUSSIA BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 46. REST OF EUROPE BEER MARKET, BY TYPE, 2017-2025 ($MILLION)
TABLE 47. REST OF EUROPE BEER MARKET VOLUME (MILLION LITERS), BY TYPE, 2017-2025
TABLE 48. REST OF EUROPE BEER MARKET, BY PRICING TYPE, 2017-2025 ($MILLION)
TABLE 49. REST OF EUROPE BEER MARKET, BY TYPE OF PRODUCTION, 2017-2025 ($MILLION)
TABLE 50. REST OF EUROPE BEER MARKET, BY TYPE OF PACKAGING, 2017-2025 ($MILLION)
TABLE 51. AB INBEV: COMPANY SNAPSHOT
TABLE 52. AB INBEV: OPERATING SEGMENTS
TABLE 53. AB INBEV: PRODUCT PORTFOLIO
TABLE 54. BEHL: COMPANY SNAPSHOT
TABLE 55. BEHL: OPERATING SEGMENTS
TABLE 56. BEHL: PRODUCT PORTFOLIO
TABLE 57. CARLSBERG: COMPANY SNAPSHOT
TABLE 58. CARLSBERG: OPERATING SEGMENTS
TABLE 59. CARLSBERG: PRODUCT PORTFOLIO
TABLE 60. DIAGEO: COMPANY SNAPSHOT
TABLE 61. DIAGEO: OPERATING SEGMENTS
TABLE 62. DIAGEO: PRODUCT PORTFOLIO
TABLE 63. DOGFISH HEAD: COMPANY SNAPSHOT
TABLE 64. DOGFISH HEAD: OPERATING SEGMENTS
TABLE 65. DOGFISH HEAD: PRODUCT PORTFOLIO
TABLE 66. HEINEKEN: COMPANY SNAPSHOT
TABLE 67. HEINEKEN: OPERATING SEGMENTS
TABLE 68. HEINEKEN: PRODUCT PORTFOLIO
TABLE 69. SQUATTERS: COMPANY SNAPSHOT
TABLE 70. SQUATTERS: OPERATING SEGMENTS
TABLE 71. SQUATTERS: PRODUCT PORTFOLIO
TABLE 72. SIERRA NEVADA: COMPANY SNAPSHOT
TABLE 73. SIERRA NEVADA: OPERATING SEGMENTS
TABLE 74. SIERRA NEVADA: PRODUCT PORTFOLIO
TABLE 75. BOSTON BEER: COMPANY SNAPSHOT
TABLE 76. BOSTON BEER: OPERATING SEGMENTS
TABLE 77. BOSTON BEER: PRODUCT PORTFOLIO
TABLE 78. UBL: COMPANY SNAPSHOT
TABLE 79. UBL: OPERATING SEGMENTS
TABLE 80. UBL: PRODUCT PORTFOLIO
LIST OF FIGURES

FIGURE 1. EUROPE BEER MARKET SEGMENTATION
FIGURE 2. TOP INVESTMENT POCKETS, BY TYPE
FIGURE 3. TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 4. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 5. TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 6. BARGAINING POWER OF SUPPLIERS, 2016
FIGURE 7. BARGAINING POWER OF BUYERS, 2016
FIGURE 8. THREAT OF SUBSTITUTE, 2016
FIGURE 9. THREAT OF NEW ENTRANT, 2016
FIGURE 10. COMPETITIVE RIVALRY, 2016
FIGURE 11. BEER MARKET REVENUE SHARE, BY PACKAGING, 2018
FIGURE 12. BEER MARKET REVENUE SHARE, BY PRODUCTION, 2018
FIGURE 13. BEER MARKET REVENUE SHARE, BY PRICING TYPE, 2018
FIGURE 14. EUROPE BEER MARKET SHARE: BY COUNTRY
FIGURE 15. TOP WINNING STRATEGIES, BY YEAR, 2014-2018*
FIGURE 16. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2014-2018*
FIGURE 17. TOP WINNING STRATEGIES, BY COMPANY, 2014-2018*
FIGURE 18. AB INBEV: NET SALES, 2015-2017 ($MILLION)
FIGURE 19. AB INBEV: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 20. BEHL: NET SALES, 2014-2016 ($MILLION)
FIGURE 21. BEHL: REVENUE SHARE BY SEGMENT, 2016 (%)
FIGURE 22. CARLSBERG: NET SALES, 2015-2017 ($MILLION)
FIGURE 23. CARLSBERG: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 24. CARLSBERG: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 25. DIAGEO: NET SALES, 2015-2017 ($MILLION)
FIGURE 26. DIAGEO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 27. DIAGEO: REVENUE SHARE BY GEOGRAPHY, 2017 (%)
FIGURE 28. HEINEKEN: NET SALES, 2015-2017 ($MILLION)
FIGURE 29. HEINEKEN: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 30. BOSTON BEER: NET SALES, 2015-2017 ($MILLION)
FIGURE 31. UBL: NET SALES, 2015-2017 ($MILLION)
FIGURE 32. UBL: REVENUE SHARE BY GEOGRAPHY, 2017 (%)

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