Table of Content

1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global Toys and Games Product Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis

2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact

3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain

4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans

5 Analysis of Leading Companies
5.1 Guangdong Hayidai Toys
5.1.1 Guangdong Hayidai Toys Company Profile
5.1.2 Guangdong Hayidai Toys Business Overview
5.1.3 Guangdong Hayidai Toys Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 Guangdong Hayidai Toys Toys and Games Product Products Introduction
5.2 Hape
5.2.1 Hape Company Profile
5.2.2 Hape Business Overview
5.2.3 Hape Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 Hape Toys and Games Product Products Introduction
5.3 K'NEX Industries
5.3.1 K'NEX Industries Company Profile
5.3.2 K'NEX Industries Business Overview
5.3.3 K'NEX Industries Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 K'NEX Industries Toys and Games Product Products Introduction
5.4 Playgo Toys Enterprises
5.4.1 Playgo Toys Enterprises Company Profile
5.4.2 Playgo Toys Enterprises Business Overview
5.4.3 Playgo Toys Enterprises Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 Playgo Toys Enterprises Toys and Games Product Products Introduction
5.5 JAKKS Pacific
5.5.1 JAKKS Pacific Company Profile
5.5.2 JAKKS Pacific Business Overview
5.5.3 JAKKS Pacific Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 JAKKS Pacific Toys and Games Product Products Introduction
5.6 Playmates Toys
5.6.1 Playmates Toys Company Profile
5.6.2 Playmates Toys Business Overview
5.6.3 Playmates Toys Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 Playmates Toys Toys and Games Product Products Introduction
5.7 Dream International
5.7.1 Dream International Company Profile
5.7.2 Dream International Business Overview
5.7.3 Dream International Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.7.4 Dream International Toys and Games Product Products Introduction
5.8 TOMY
5.8.1 TOMY Company Profile
5.8.2 TOMY Business Overview
5.8.3 TOMY Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.8.4 TOMY Toys and Games Product Products Introduction
5.9 The LEGO Group
5.9.1 The LEGO Group Company Profile
5.9.2 The LEGO Group Business Overview
5.9.3 The LEGO Group Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.9.4 The LEGO Group Toys and Games Product Products Introduction
5.10 Spin Master
5.10.1 Spin Master Company Profile
5.10.2 Spin Master Business Overview
5.10.3 Spin Master Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.10.4 Spin Master Toys and Games Product Products Introduction
5.11 Integrity Toys
5.11.1 Integrity Toys Company Profile
5.11.2 Integrity Toys Business Overview
5.11.3 Integrity Toys Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.11.4 Integrity Toys Toys and Games Product Products Introduction
5.12 Mattel
5.12.1 Mattel Company Profile
5.12.2 Mattel Business Overview
5.12.3 Mattel Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.12.4 Mattel Toys and Games Product Products Introduction
5.13 Bandai Namco Holdings
5.13.1 Bandai Namco Holdings Company Profile
5.13.2 Bandai Namco Holdings Business Overview
5.13.3 Bandai Namco Holdings Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.13.4 Bandai Namco Holdings Toys and Games Product Products Introduction
5.14 Buffalo Games
5.14.1 Buffalo Games Company Profile
5.14.2 Buffalo Games Business Overview
5.14.3 Buffalo Games Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.14.4 Buffalo Games Toys and Games Product Products Introduction
5.15 MGA Entertainment
5.15.1 MGA Entertainment Company Profile
5.15.2 MGA Entertainment Business Overview
5.15.3 MGA Entertainment Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.15.4 MGA Entertainment Toys and Games Product Products Introduction
5.16 VTech Holdings
5.16.1 VTech Holdings Company Profile
5.16.2 VTech Holdings Business Overview
5.16.3 VTech Holdings Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.16.4 VTech Holdings Toys and Games Product Products Introduction
5.17 Famosa Toys
5.17.1 Famosa Toys Company Profile
5.17.2 Famosa Toys Business Overview
5.17.3 Famosa Toys Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.17.4 Famosa Toys Toys and Games Product Products Introduction
5.18 Hasbro
5.18.1 Hasbro Company Profile
5.18.2 Hasbro Business Overview
5.18.3 Hasbro Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.18.4 Hasbro Toys and Games Product Products Introduction
5.19 Tenyo
5.19.1 Tenyo Company Profile
5.19.2 Tenyo Business Overview
5.19.3 Tenyo Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.19.4 Tenyo Toys and Games Product Products Introduction
5.20 Kids II
5.20.1 Kids II Company Profile
5.20.2 Kids II Business Overview
5.20.3 Kids II Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.20.4 Kids II Toys and Games Product Products Introduction
5.21 Sanrio Company Ltd
5.21.1 Sanrio Company Ltd Company Profile
5.21.2 Sanrio Company Ltd Business Overview
5.21.3 Sanrio Company Ltd Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.21.4 Sanrio Company Ltd Toys and Games Product Products Introduction
5.22 Simba Dickie Group
5.22.1 Simba Dickie Group Company Profile
5.22.2 Simba Dickie Group Business Overview
5.22.3 Simba Dickie Group Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.22.4 Simba Dickie Group Toys and Games Product Products Introduction
5.23 Tarata Toys
5.23.1 Tarata Toys Company Profile
5.23.2 Tarata Toys Business Overview
5.23.3 Tarata Toys Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.23.4 Tarata Toys Toys and Games Product Products Introduction
5.24 Vivid Imaginations
5.24.1 Vivid Imaginations Company Profile
5.24.2 Vivid Imaginations Business Overview
5.24.3 Vivid Imaginations Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.24.4 Vivid Imaginations Toys and Games Product Products Introduction
5.25 Ravensburger
5.25.1 Ravensburger Company Profile
5.25.2 Ravensburger Business Overview
5.25.3 Ravensburger Toys and Games Product Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.25.4 Ravensburger Toys and Games Product Products Introduction

6 Market Analysis and Forecast, By Product Types
6.1 Global Toys and Games Product Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global Toys and Games Product Sales and Market Share by Types (2015-2020)
6.1.2 Global Toys and Games Product Revenue and Market Share by Types (2015-2020)
6.1.3 Global Toys and Games Product Price by Types (2015-2020)
6.2 Global Toys and Games Product Market Forecast by Types (2020-2025)
6.2.1 Global Toys and Games Product Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global Toys and Games Product Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global Toys and Games Product Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global Toys and Games Product Sales, Price and Growth Rate of Water toys
6.3.2 Global Toys and Games Product Sales, Price and Growth Rate of Squirt guns
6.3.3 Global Toys and Games Product Sales, Price and Growth Rate of Water Blasters
6.3.4 Global Toys and Games Product Sales, Price and Growth Rate of Games and Puzzles
6.3.5 Global Toys and Games Product Sales, Price and Growth Rate of Activity and Construction Toys
6.3.6 Global Toys and Games Product Sales, Price and Growth Rate of Dolls and Action Figures
6.3.7 Global Toys and Games Product Sales, Price and Growth Rate of Vehicle Toys and Ride-Ons
6.3.8 Global Toys and Games Product Sales, Price and Growth Rate of Soft/Plush Toys
6.3.9 Global Toys and Games Product Sales, Price and Growth Rate of Others
6.4 Global Toys and Games Product Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 Water toys Market Revenue and Sales Forecast (2020-2025)
6.4.2 Squirt guns Market Revenue and Sales Forecast (2020-2025)
6.4.3 Water Blasters Market Revenue and Sales Forecast (2020-2025)
6.4.4 Games and Puzzles Market Revenue and Sales Forecast (2020-2025)
6.4.5 Activity and Construction Toys Market Revenue and Sales Forecast (2020-2025)
6.4.6 Dolls and Action Figures Market Revenue and Sales Forecast (2020-2025)
6.4.7 Vehicle Toys and Ride-Ons Market Revenue and Sales Forecast (2020-2025)
6.4.8 Soft/Plush Toys Market Revenue and Sales Forecast (2020-2025)
6.4.9 Others Market Revenue and Sales Forecast (2020-2025)

7 Market Analysis and Forecast, By Applications
7.1 Global Toys and Games Product Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global Toys and Games Product Sales and Market Share by Applications (2015-2020)
7.1.2 Global Toys and Games Product Revenue and Market Share by Applications (2015-2020)
7.2 Global Toys and Games Product Market Forecast by Applications (2020-2025)
7.2.1 Global Toys and Games Product Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global Toys and Games Product Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global Toys and Games Product Revenue, Sales and Growth Rate of Under 3 Years Old (2015-2020)
7.3.2 Global Toys and Games Product Revenue, Sales and Growth Rate of 3-6 Years Old (2015-2020)
7.3.3 Global Toys and Games Product Revenue, Sales and Growth Rate of 6-12 Years Old (2015-2020)
7.3.4 Global Toys and Games Product Revenue, Sales and Growth Rate of Above 12 Years Old (2015-2020)
7.4 Global Toys and Games Product Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 Under 3 Years Old Market Revenue and Sales Forecast (2020-2025)
7.4.2 3-6 Years Old Market Revenue and Sales Forecast (2020-2025)
7.4.3 6-12 Years Old Market Revenue and Sales Forecast (2020-2025)
7.4.4 Above 12 Years Old Market Revenue and Sales Forecast (2020-2025)

8 Market Analysis and Forecast, By Regions
8.1 Global Toys and Games Product Sales by Regions (2015-2020)
8.2 Global Toys and Games Product Market Revenue by Regions (2015-2020)
8.3 Global Toys and Games Product Market Forecast by Regions (2020-2025)

9 North America Toys and Games Product Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America Toys and Games Product Market Sales and Growth Rate (2015-2020)
9.3 North America Toys and Games Product Market Revenue and Growth Rate (2015-2020)
9.4 North America Toys and Games Product Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America Toys and Games Product Market Analysis by Country
9.6.1 U.S. Toys and Games Product Sales and Growth Rate
9.6.2 Canada Toys and Games Product Sales and Growth Rate
9.6.3 Mexico Toys and Games Product Sales and Growth Rate

10 Europe Toys and Games Product Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe Toys and Games Product Market Sales and Growth Rate (2015-2020)
10.3 Europe Toys and Games Product Market Revenue and Growth Rate (2015-2020)
10.4 Europe Toys and Games Product Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe Toys and Games Product Market Analysis by Country
10.6.1 Germany Toys and Games Product Sales and Growth Rate
10.6.2 United Kingdom Toys and Games Product Sales and Growth Rate
10.6.3 France Toys and Games Product Sales and Growth Rate
10.6.4 Italy Toys and Games Product Sales and Growth Rate
10.6.5 Spain Toys and Games Product Sales and Growth Rate
10.6.6 Russia Toys and Games Product Sales and Growth Rate

11 Asia-Pacific Toys and Games Product Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific Toys and Games Product Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific Toys and Games Product Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific Toys and Games Product Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific Toys and Games Product Market Analysis by Country
11.6.1 China Toys and Games Product Sales and Growth Rate
11.6.2 Japan Toys and Games Product Sales and Growth Rate
11.6.3 South Korea Toys and Games Product Sales and Growth Rate
11.6.4 Australia Toys and Games Product Sales and Growth Rate
11.6.5 India Toys and Games Product Sales and Growth Rate

12 South America Toys and Games Product Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America Toys and Games Product Market Sales and Growth Rate (2015-2020)
12.3 South America Toys and Games Product Market Revenue and Growth Rate (2015-2020)
12.4 South America Toys and Games Product Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America Toys and Games Product Market Analysis by Country
12.6.1 Brazil Toys and Games Product Sales and Growth Rate
12.6.2 Argentina Toys and Games Product Sales and Growth Rate
12.6.3 Columbia Toys and Games Product Sales and Growth Rate

13 Middle East and Africa Toys and Games Product Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa Toys and Games Product Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa Toys and Games Product Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa Toys and Games Product Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa Toys and Games Product Market Analysis by Country
13.6.1 UAE Toys and Games Product Sales and Growth Rate
13.6.2 Egypt Toys and Games Product Sales and Growth Rate
13.6.3 South Africa Toys and Games Product Sales and Growth Rate

14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors

15 Appendix
15.1 Methodology
15.2 Research Data Source