Table of Contents
1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 7
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 10
1.2.3 Secondary Data 10
1.2.4 Primary Data 10
1.2.5 Data Filtration and Model Design 11
1.2.6 Market Size/Share Estimation 12
1.2.7 Research Limitations 13
1.3 Executive Summary 14
2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter's Fiver Forces Analysis 26
3 Segmentation of Asia-Pacific Market by Technology 32
3.1 Market Overview by Technology 32
3.2 Asia-Pacific Augmented Reality (AR) Market 2015-2026 35
3.2.1 Marker-based Augmented Reality 37
3.2.2 Markerless Augmented Reality 38
3.3 Asia-Pacific Virtual Reality (VR) Market 2015-2026 39
3.3.1 Nonimmersive Technology 41
3.2.2 Semi-Immersive and Fully Immersive Technology 42
4 Segmentation of Asia-Pacific Market by Component 43
4.1 Market Overview by Component 43
4.2 Asia-Pacific AR and VR Hardware Market 2015-2026 46
4.3 Asia-Pacific AR and VR Software Market 2015-2026 48
5 Segmentation of Asia-Pacific Market by Device Type 50
5.1 Market Overview by Device Type 50
5.2 Asia-Pacific AR Devices Market 2015-2026 53
5.2.1 Head-Mounted Display (HMD) 55
5.2.2 Head-Up Display (HUD) 56
5.2.3 Handheld Device 57
5.3 Asia-Pacific VR Devices Market 2015-2026 58
5.3.1 Head-Mounted Display (HMD) 60
5.3.2 Gesture-Tracking Device 61
5.3.3 Projector & Display Wall 62
6 Segmentation of Asia-Pacific Market by Industry Vertical 63
6.1 Market Overview by Industry Vertical 63
6.2 Asia-Pacific Augmented Reality and Virtual Reality Market for Gaming 2015-2026 66
6.3 Asia-Pacific Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 67
6.4 Asia-Pacific Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 68
6.5 Asia-Pacific Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 69
6.6 Asia-Pacific Augmented Reality and Virtual Reality Market for Education 2015-2026 70
6.7 Asia-Pacific Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 71
6.8 Asia-Pacific Augmented Reality and Virtual Reality Market for Retail 2015-2026 72
6.9 Asia-Pacific Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 73
7 Segmentation of Asia-Pacific Market by End-user 74
7.1 Market Overview by End-user 74
7.2 Asia-Pacific Consumer AR and VR Market 2015-2026 77
7.3 Asia-Pacific Enterprise AR and VR Market 2015-2026 78
8 Asia-Pacific Market 2015-2026 by Country 80
8.1 Overview of Asia-Pacific Market 80
8.2 China 84
8.3 Japan 86
8.4 India 88
8.5 Australia 90
8.6 South Korea 93
8.7 Rest of APAC Region 95
9 Competitive Landscape 96
9.1 Overview of Key Vendors 96
9.2 Company Profiles 99
10 Investing in Asia-Pacific Market: Risk Assessment and Management 109
10.1 Risk Evaluation of Asia-Pacific Market 109
10.2 Critical Success Factors (CSFs) 112
RELATED REPORTS AND PRODUCTS 115