Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Qualitative Analysis 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter's Fiver Forces Analysis 25
3 Segmentation of North America Market by Technology 31
3.1 Market Overview by Technology 31
3.2 North America Augmented Reality (AR) Market 2015-2026 34
3.2.1 Marker-based Augmented Reality 36
3.2.2 Markerless Augmented Reality 37
3.3 North America Virtual Reality (VR) Market 2015-2026 38
3.3.1 Nonimmersive Technology 40
3.2.2 Semi-Immersive and Fully Immersive Technology 41
4 Segmentation of North America Market by Component 42
4.1 Market Overview by Component 42
4.2 North America AR and VR Hardware Market 2015-2026 45
4.3 North America AR and VR Software Market 2015-2026 47
5 Segmentation of North America Market by Device Type 49
5.1 Market Overview by Device Type 49
5.2 North America AR Devices Market 2015-2026 52
5.2.1 Head-Mounted Display (HMD) 54
5.2.2 Head-Up Display (HUD) 55
5.2.3 Handheld Device 56
5.3 North America VR Devices Market 2015-2026 57
5.3.1 Head-Mounted Display (HMD) 59
5.3.2 Gesture-Tracking Device 60
5.3.3 Projector & Display Wall 61
6 Segmentation of North America Market by Industry Vertical 62
6.1 Market Overview by Industry Vertical 62
6.2 North America Augmented Reality and Virtual Reality Market for Gaming 2015-2026 65
6.3 North America Augmented Reality and Virtual Reality Market for Entertainment & Media 2015-2026 66
6.4 North America Augmented Reality and Virtual Reality Market for Aerospace & Defense 2015-2026 67
6.5 North America Augmented Reality and Virtual Reality Market for Healthcare 2015-2026 68
6.6 North America Augmented Reality and Virtual Reality Market for Education 2015-2026 69
6.7 North America Augmented Reality and Virtual Reality Market for Manufacturing 2015-2026 70
6.8 North America Augmented Reality and Virtual Reality Market for Retail 2015-2026 71
6.9 North America Augmented Reality and Virtual Reality Market for Other Sectors 2015-2026 72
7 Segmentation of North America Market by End-user 73
7.1 Market Overview by End-user 73
7.2 North America Consumer AR and VR Market 2015-2026 76
7.3 North America Enterprise AR and VR Market 2015-2026 77
8 North America Market 2015-2026 by Country 79
8.1 Overview of North America Market 79
8.2 U.S. Market 82
8.3 Canadian Market 85
9 Competitive Landscape 87
9.1 Overview of Key Vendors 87
9.2 Company Profiles 90
10 Investing in North America Market: Risk Assessment and Management 100
10.1 Risk Evaluation of North America Market 100
10.2 Critical Success Factors (CSFs) 103
RELATED REPORTS AND PRODUCTS 106