Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2026 (USD Billion)
1.2.1. Customer Analytics Market, by Region, 2018-2026 (USD Billion)
1.2.2. Customer Analytics Market, by Component, 2018-2026 (USD Billion)
1.2.3. Customer Analytics Market, by Deployment Mode, 2018-2026 (USD Billion)
1.2.4. Customer Analytics Market, by Organizational Size, 2018-2026 (USD Billion)
1.2.5. Customer Analytics Market, by Application, 2018-2026 (USD Billion)
1.2.6. Customer Analytics Market, by Data Source, 2018-2026 (USD Billion)
1.2.7. Customer Analytics Market, by Industry Vertical, 2018-2026 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Customer Analytics Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Customer Analytics Market Dynamics
3.1. Customer Analytics Market Impact Analysis (2018-2026)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Customer Analytics Market: Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter's 5 Force Model (2016-2026)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Customer Analytics Market, by Component
5.1. Market Snapshot
5.2. Global Customer Analytics Market by Component, Performance - Potential Analysis
5.3. Global Customer Analytics Market Estimates & Forecasts by Component 2016-2026 (USD Billion)
5.4. Customer Analytics Market, Sub Segment Analysis
5.4.1. Solution
5.4.2. Services
Chapter 6. Global Customer Analytics Market, by Deployment Mode
6.1. Market Snapshot
6.2. Global Customer Analytics Market by Deployment Mode, Performance - Potential Analysis
6.3. Global Customer Analytics Market Estimates & Forecasts by Deployment Mode 2016-2026 (USD Billion)
6.4. Customer Analytics Market, Sub Segment Analysis
6.4.1. Cloud
6.4.2. On-Premise
Chapter 7. Global Customer Analytics Market, by Organizational Size
7.1. Market Snapshot
7.2. Global Customer Analytics Market by Organizational Size, Performance - Potential Analysis
7.3. Global Customer Analytics Market Estimates & Forecasts by Organizational Size 2016-2026 (USD Billion)
7.4. Customer Analytics Market, Sub Segment Analysis
7.4.1. Small and Medium-Sized Enterprises
7.4.2. Large Enterprises
Chapter 8. Global Customer Analytics Market, by Application
8.1. Market Snapshot
8.2. Global Customer Analytics Market by Application, Performance - Potential Analysis
8.3. Global Customer Analytics Market Estimates & Forecasts by Application 2016-2026 (USD Billion)
8.4. Customer Analytics Market, Sub Segment Analysis
8.4.1. Brand Management
8.4.2. Campaign Management
8.4.3. Churn Management
8.4.4. Customer Behavioral Analysis
8.4.5. Product Management
8.4.6. Others
Chapter 9. Global Customer Analytics Market, by Data Source
9.1. Market Snapshot
9.2. Global Customer Analytics Market by Data Source, Performance - Potential Analysis
9.3. Global Customer Analytics Market Estimates & Forecasts by Data Source 2016-2026 (USD Billion)
9.4. Customer Analytics Market, Sub Segment Analysis
9.4.1. Web
9.4.2. Social Media
9.4.3. Smartphone
9.4.4. Email
9.4.5. Store
9.4.6. Call Centre
9.4.7. Other Data Sources
Chapter 10. Global Customer Analytics Market, by Industry Vertical
10.1. Market Snapshot
10.2. Global Customer Analytics Market by Industry Vertical, Performance - Potential Analysis
10.3. Global Customer Analytics Market Estimates & Forecasts by Industry Vertical 2016-2026 (USD Billion)
10.4. Customer Analytics Market, Sub Segment Analysis
10.4.1. Banking, Financial Services, And Insurance
10.4.2. Retail and Ecommerce
10.4.3. Telecommunications and Information Technology
10.4.4. Energy and Utilities
10.4.5. Manufacturing
10.4.6. Transportation and Logistics
10.4.7. Government and Defense
10.4.8. Healthcare and Life Sciences
10.4.9. Media and Entertainment
10.4.10. Travel and Hospitality
10.4.11. Other Industry Verticals
Chapter 11. Global Customer Analytics Market, Regional Analysis
11.1. Customer Analytics Market, Regional Market Snapshot
11.2. North America Customer Analytics Market
11.2.1. U.S. Customer Analytics Market
11.2.1.1. Component breakdown estimates & forecasts, 2016-2026
11.2.1.2. Deployment Mode breakdown estimates & forecasts, 2016-2026
11.2.1.3. Organizational Size breakdown estimates & forecasts, 2016-2026
11.2.1.4. Application breakdown estimates & forecasts, 2016-2026
11.2.1.5. Data Source breakdown estimates & forecasts, 2016-2026
11.2.1.6. Industry Vertical breakdown estimates & forecasts, 2016-2026
11.2.2. Canada Customer Analytics Market
11.3. Europe Customer Analytics Market Snapshot
11.3.1. U.K. Customer Analytics Market
11.3.2. Germany Customer Analytics Market
11.3.3. Rest of Europe Customer Analytics Market
11.4. Asia-Pacific Customer Analytics Market Snapshot
11.4.1. China Customer Analytics Market
11.4.2. India Customer Analytics Market
11.4.3. Japan Customer Analytics Market
11.4.4. Rest of Asia Pacific Customer Analytics Market
11.5. Latin America Customer Analytics Market Snapshot
11.5.1. Brazil Customer Analytics Market
11.5.2. Mexico Customer Analytics Market
11.6. Rest of The World Customer Analytics Market

Chapter 12. Competitive Intelligence
12.1. Top Market Strategies
12.2. Company Profiles
12.2.1. Google LLC
12.2.1.1. Key Information
12.2.1.2. Overview
12.2.1.3. Financial (Subject to Data Availability)
12.2.1.4. Product Summary
12.2.1.5. Recent Developments
12.2.2. Adobe Inc.
12.2.3. SAP SE
12.2.4. Microsoft Corporation
12.2.5. Oracle
12.2.6. Salesforce
12.2.7. SAS Institute
12.2.8. Teradata
12.2.9. NICE
12.2.10. Manthan
Chapter 13. Research Process
13.1. Research Process
13.1.1. Data Mining
13.1.2. Analysis
13.1.3. Market Estimation
13.1.4. Validation
13.1.5. Publishing
13.2. Research Attributes
13.3. Research Assumption