1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. Executive Summary
3.1. Outlook in the Light Beer Market
3.2. Opportunities in the Light Beer Market
4. Premium Insight
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.2.4. Challenges
4.3. Porter's Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
5. China Light Beer Market: Gender Estimates & Trend Analysis
5.1. Overview
5.2. Market Sizing & Forecasting
6. China Light Beer Market: Distribution Channel Estimates & Trend Analysis
6.1. Overview
6.2. Market Sizing & Forecasting
7. Competitive Landscape
7.1. 360iResearch FPNV Positioning Matrix for China Light Beer Market
7.2. Market Vendor Ranking Analysis for China Light Beer Market
7.3. Competitive News Feed Analysis for China Light Beer Market
7.3.1. Mergers & Acquisitions
7.3.2. New Product Launches
7.3.3. Business Expansions
7.3.4. Partnerships, Agreements & Collaborations
8. Company Usability Profiles
8.1. Anheuser-Busch InBev SA/NV
8.1.1. Business Overview
8.1.2. FPNV Scorecard
8.1.3. Business SWOT
8.1.4. Business Strategy
8.2. Asahi Breweries, Ltd.
8.2.1. Business Overview
8.2.2. FPNV Scorecard
8.2.3. Business SWOT
8.2.4. Business Strategy
8.3. Carlsberg A/S
8.3.1. Business Overview
8.3.2. FPNV Scorecard
8.3.3. Business SWOT
8.3.4. Business Strategy
8.4. Heineken Holding N.V.
8.4.1. Business Overview
8.4.2. FPNV Scorecard
8.4.3. Business SWOT
8.4.4. Business Strategy
8.5. Molson Coors Brewing Co.
8.5.1. Business Overview
8.5.2. FPNV Scorecard
8.5.3. Business SWOT
8.5.4. Business Strategy
8.6. Beijing Yanjing Brewery Co., Ltd.
8.6.1. Business Overview
8.6.2. FPNV Scorecard
8.6.3. Business SWOT
8.6.4. Business Strategy
8.7. China Resources Snow Breweries Limited
8.7.1. Business Overview
8.7.2. FPNV Scorecard
8.7.3. Business SWOT
8.7.4. Business Strategy
8.8. Guangzhou Zhujiang Brewery Co., Ltd
8.8.1. Business Overview
8.8.2. FPNV Scorecard
8.8.3. Business SWOT
8.8.4. Business Strategy
8.9. Suntory Beer Limited
8.9.1. Business Overview
8.9.2. FPNV Scorecard
8.9.3. Business SWOT
8.9.4. Business Strategy
8.10. Tsingtao Brewery Company Limited
8.10.1. Business Overview
8.10.2. FPNV Scorecard
8.10.3. Business SWOT
8.10.4. Business Strategy
9. Appendix
9.1. Discussion Guide
9.2. Top Reports
9.3. Author Details