Chapter 1: Introduction 1.1. Report Description 1.2. Key Benefits For Stakeholders 1.3. Key Market Segments 1.4. Research Methodology 1.4.1. Secondary Research 1.4.2. Primary Research 1.4.3. Analyst Tools & Models Chapter 2: Executive Summary 2.1. Cxo Perspective Chapter 3: Market Overview 3.1. Market Definition And Scope 3.2. Key Findings 3.2.1. Top Impacting Factors 3.2.2. Top Investment Pockets 3.3. Porter'S Five Forces Analysis 3.4. Market Dynamics 3.4.1. Drivers 3.4.1.1. Increase In Data Usage & Internet Penetration 3.4.1.2. Surge In Adoption Of Wearable Devices 3.4.1.3. Rise In Smartphone Users 3.4.2. Restraints 3.4.2.1. Lack Of High-Speed Connectivity In Developing & Underdeveloped Regions 3.4.2.2. Uncertainty Of Enterprises In Developing Their Own Applications 3.4.3. Opportunities 3.4.3.1. Rise In Adoption Of Internet Of Things And Mobile-Connected Smart Objects 3.4.3.2. Growth In Usage Of Machine Learning And Artificial Intelligence In Mobile Apps Chapter 4: Global Mobile Application Market, By Marketplace 4.1. Overview 4.2. Google Play Store 4.2.1. Key Market Trends, Growth Factors, And Opportunities 4.2.2. Market Size And Forecast, By Region 4.2.3. Market Analysis By Country 4.3. Apple App Store 4.3.1. Key Market Trends, Growth Factors, And Opportunities 4.3.2. Market Size And Forecast, By Region 4.3.3. Market Analysis By Country 4.4. Other 4.4.1. Key Market Trends, Growth Factors, And Opportunities 4.4.2. Market Size And Forecast, By Region 4.4.3. Market Analysis By Country Chapter 5: Global Mobile Application Market, By App Category 5.1. Overview 5.2. Gaming 5.2.1. Key Market Trends, Growth Factors, And Opportunities 5.2.2. Market Size And Forecast, By Region 5.2.3. Market Analysis By Country 5.3. Entertainment & Music 5.3.1. Key Market Trends, Growth Factors, And Opportunities 5.3.2. Market Size And Forecast, By Region 5.3.3. Market Analysis By Country 5.4. Health & Fitness 5.4.1. Key Market Trends, Growth Factors, And Opportunities 5.4.2. Market Size And Forecast, By Region 5.4.3. Market Analysis By Country 5.5. Travel & Hospitality 5.5.1. Key Market Trends, Growth Factors, And Opportunities 5.5.2. Market Size And Forecast, By Region 5.5.3. Market Analysis By Country 5.6. E-Commerce & Retail 5.6.1. Key Market Trends, Growth Factors, And Opportunities 5.6.2. Market Size And Forecast, By Region 5.6.3. Market Analysis By Country 5.7. Education & Learning 5.7.1. Key Market Trends, Growth Factors, And Opportunities 5.7.2. Market Size And Forecast, By Region 5.7.3. Market Analysis By Country 5.8. Others 5.8.1. Key Market Trends, Growth Factors, And Opportunities 5.8.2. Market Size And Forecast, By Region 5.8.3. Market Analysis By Country Chapter 6: Mobile Application Market, By Region 6.1. Overview 6.2. North America 6.2.1. Key Market Trends, Growth Factors, And Opportunities 6.2.2. Market Size And Forecast, By Marketplace 6.2.3. Market Size And Forecast, By App Category 6.2.4. Market Size And Forecast, By Country 6.2.4.1. U.S. 6.2.4.1.1. Market Size And Forecast, By Marketplace 6.2.4.1.2. Market Size And Forecast, By App Category Size 6.2.4.2. Canada 6.2.4.2.1. Market Size And Forecast, By Marketplace 6.2.4.2.2. Market Size And Forecast, By App Category Size 6.3. Europe 6.3.1. Key Market Trends, Growth Factors, And Opportunities 6.3.2. Market Size And Forecast, By Marketplace 6.3.3. Market Size And Forecast, By App Category Size 6.3.4. Market Size And Forecast, By Country 6.3.4.1. Uk 6.3.4.1.1. Market Size And Forecast, By Marketplace 6.3.4.1.2. Market Size And Forecast, By App Category Size 6.3.4.2. Germany 6.3.4.2.1. Market Size And Forecast, By Marketplace 6.3.4.2.2. Market Size And Forecast, By App Category Size 6.3.4.3. France 6.3.4.3.1. Market Size And Forecast, By Marketplace 6.3.4.3.2. Market Size And Forecast, By App Category Size 6.3.4.4. Italy 6.3.4.4.1. Market Size And Forecast, By Marketplace 6.3.4.4.2. Market Size And Forecast, By App Category Size 6.3.4.5. Rest Of Europe 6.3.4.5.1. Market Size And Forecast, By Marketplace 6.3.4.5.2. Market Size And Forecast, By App Category Size 6.4. Asia-Pacific 6.4.1. Key Market Trends, Growth Factors, And Opportunities 6.4.2. Market Size And Forecast, By Marketplace 6.4.3. Market Size And Forecast, By App Category Size 6.4.4. Market Size And Forecast, By Country 6.4.4.1. China 6.4.4.1.1. Market Size And Forecast, By Marketplace 6.4.4.1.2. Market Size And Forecast, By App Category Size 6.4.4.2. India 6.4.4.2.1. Market Size And Forecast, By Marketplace 6.4.4.2.2. Market Size And Forecast, By App Category Size 6.4.4.3. Japan 6.4.4.3.1. Market Size And Forecast, By Marketplace 6.4.4.3.2. Market Size And Forecast, By App Category Size 6.4.4.4. South Korea 6.4.4.4.1. Market Size And Forecast, By Marketplace 6.4.4.4.2. Market Size And Forecast, By App Category Size 6.4.4.5. Rest Of Asia-Pacific 6.4.4.5.1. Market Size And Forecast, By Marketplace 6.4.4.5.2. Market Size And Forecast, By App Category Size 6.5. Lamea 6.5.1. Key Market Trends, Growth Factors And Opportunities 6.5.2. Market Size And Forecast, By Marketplace 6.5.3. Market Size And Forecast, By App Category Size 6.5.4. Market Size And Forecast, By Country 6.5.4.1. Latin America 6.5.4.1.1. Market Size And Forecast, By Marketplace 6.5.4.1.2. Market Size And Forecast, By App Category Size 6.5.4.2. Middle East 6.5.4.2.1. Market Size And Forecast, By Marketplace 6.5.4.2.2. Market Size And Forecast, By App Category Size 6.5.4.3. Africa 6.5.4.3.1. Market Size And Forecast, By Marketplace 6.5.4.3.2. Market Size And Forecast, By App Category Size Chapter 7: Competitive Landscape 7.1. Market Player Positioning, 2018 7.2. Top Winning Strategies 7.3. Competitive Dashboard 7.4. Key Developments 7.4.1. New Product Launches 7.4.2. Partnership 7.4.3. Collaboration 7.4.4. Acquisition Chapter 8: Company Profile 8.1. Apple Inc. 8.1.1. Company Overview 8.1.2. Key Executives 8.1.3. Company Snapshot 8.1.4. Product Portfolio 8.1.5. R&D Expenditure 8.1.6. Business Performance 8.1.7. Key Strategic Moves And Developments 8.2. Ca Technologies 8.2.1. Company Overview 8.2.2. Key Executives 8.2.3. Company Snapshot 8.2.4. Operating Business Segments 8.2.5. Product Portfolio 8.2.6. R&D Expenditure 8.2.7. Business Performance 8.3. China Mobile Limited 8.3.1. Company Overview 8.3.2. Key Executives 8.3.3. Company Snapshot 8.3.4. Product Portfolio 8.3.5. Business Performance 8.3.6. Key Strategic Moves And Developments 8.4. Cognizant 8.4.1. Company Overview 8.4.2. Key Executives 8.4.3. Company Snapshot 8.4.4. Operating Business Segments 8.4.5. Product Portfolio 8.4.6. Business Performance 8.4.7. Key Strategic Moves And Developments 8.5. Google Llc 8.5.1. Company Overview 8.5.2. Key Executives 8.5.3. Company Snapshot 8.5.4. Product Portfolio 8.5.5. R&D Expenditure 8.5.6. Business Performance 8.5.7. Key Strategic Moves And Developments 8.6. Hewlett Packard Enterprise Development Lp 8.6.1. Company Overview 8.6.2. Key Executives 8.6.3. Company Snapshot 8.6.4. Operating Business Segments 8.6.5. Product Portfolio 8.6.6. R&D Expenditure 8.6.7. Business Performance 8.6.8. Key Strategic Moves And Developments 8.7. Intellectsoft 8.7.1. Company Overview 8.7.2. Key Executives 8.7.3. Company Snapshot 8.7.4. Product Portfolio 8.7.5. Key Strategic Moves And Developments 8.8. International Business Machines Corporation 8.8.1. Company Overview 8.8.2. Key Executives 8.8.3. Company Snapshot 8.8.4. Operating Business Segments 8.8.5. Product Portfolio 8.8.6. R&D Expenditure 8.8.7. Business Performance 8.8.8. Key Strategic Moves And Developments 8.9. Microsoft Corporation 8.9.1. Company Overview 8.9.2. Key Executives 8.9.3. Company Snapshot 8.9.4. Operating Business Segments 8.9.5. Product Portfolio 8.9.6. R&D Expenditure 8.9.7. Business Performance 8.9.8. Key Strategic Moves And Developments 8.10. Verbat Technologies 8.10.1. Company Overview 8.10.2. Key Executives 8.10.3. Company Snapshot 8.10.4. Product Portfolio