The global skin-lightening products market size was US$ 7.05 billion in 2021. The global skin-lightening products market size is estimated to reach US$ 13.7 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.7% during the forecast period from 2022 to 2030.
Skin-lightening products, commonly called whiteners, bleaching creams, fading creams, or skin brighteners work by reducing a stain in the skin known as melanin. Most individuals use lighteners for skin problems like age spots, acne scars, or hormone-associated discoloration. Also, it is a way to lighten dark skin naturally.

Factors Influencing Market Growth

The increase in self-consciousness concerning physical impressions among people and working-class experts propels the overall market growth.
The implementation of natural elements in skin-lightening products like tea, aloe vera, and black sugar decreases the toxic effects of products, which boosts the overall market growth.
The increase in the use of different skin care products like night creams and skin-lightening products by men rather than women in their day-to-day life propels the overall market growth.
The increasing popularity of e-commerce and digital promotion of the products are expected to boost the overall market growth.

Effect of COVID-19

The COVID-19 outbreak adversely impacted the overall market growth. Due to the global lockdown, cosmetic developers temporarily shut down their manufacturing units owing to the lack of workforce. As a result of the pandemic, many cosmetic stores and other distribution outlets were forced to close due to restrictions. Thus, hindering the growth of the global market.

Regional Insights

North America recorded a significant market share in 2021. The rising need for skin care products in the region is owing to changes in lifestyle, a shift towards organic choices, and a tremendous urge to attempt the latest skin care products. They are also an important part of European civilization. Thus, these elements propel the overall market growth in the region.

Leading Competitors
The prominent players in the global skin-lightening products market are:
Lotus Herbals
Unilever Plc
The Procter& Gamble Company
The Estee Lauder Companies
Shiseido
Revlon
Oriflame Cosmetics S.A
Kao Corporation
Loreal S.A
Avon Products
Others
Segmentation Analysis
The global skin-lightening products market segmentation focuses on Distribution Channels, Product, Gender, and Region.
Segmentation on the basis of Distribution Channel
Online Sales Channel
Hypermarkets and Supermarkets
Specialty Stores
Pharma and Drug Stores
Others

Segmentation on the basis of Product
Masks
Creams and Lotions
Cleansers and Toners
Others

Segmentation on the basis of Gender
Women
Men

Segmentation on the basis of Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America