The global social media management market size was US$ 15.2 billion in 2021. The global social media management market size is estimated to reach US$ 96.5 billion by 2030, growing at a compound annual growth rate (CAGR) of 22.8% during the forecast period from 2022 to 2030.
Social media management is the process of researching and collecting audiences and devising marketing and controlling strategies that are tailored to a particular group of audience or people. Developing and spreading online content for observing online interactions, and social networks, with clients and supporters, connecting with influencers, delivering community service, and calculating, and reporting ROI and social media performance. It is also a part of management.
Factors Affecting Marketing Growth
The increase in the need for remote working policies and work-from-home during the time of COVID-19 helps in driving the growth of the global market.
The increasing need for efficiently available and shorter forms of media and entertainment is driving the growth of the global market.
Data privacy and sharing activities on social media management can hinder the growth of the global market.
The introduction of advanced tools like data analytics and machine learning with social media management solutions suites is anticipated to drive the growth of the global market.
Impact on COVID-19 Analysis
COVID-19 had a positive impact on the growth of the global market, due to the dramatically improved online social media and screen time existence of people during the course of pandemic lockdowns and social distancing policies, which propelled the growth of the global market.
North America dominated the growth of the global market in 2021 and is anticipated to maintain the trend during the forecast period. This is due to its high attention to social media management resolution merchandisers such as IBM Corporation, Google Inc, and Salesforce Inc., which is anticipated to propel the growth of the global market.
Asia-Pacific is anticipated to notice substantial growth during the forecast period. The growing technological and economic expansions are anticipated to drive the growth of the global market in the region.
The prominent players in the global social media management market are:
Zoho Corporation Pvt. Ltd.
Sprout Social Inc.
The global social media management market segmentation focuses on Components, Deployment Models, Enterprise Size, Application, Industry Vertical, and Region.
Segmentation on the basis of Components
Segmentation on the basis of Deployment Models
Segmentation on the basis of Enterprise Size
Segmentation on the basis of Application
Risk Management and Fraud Detection
Sales and Marketing Management
Customer Experience Management
Segmentation on the basis of Industry Vertical
Retail and E-Commerce
Government and Public Sector
Healthcare and Life Science
IT and Telecom
Media and Entertainment
Segmentation on the basis of Region
Rest of Western Europe
Rest of Eastern Europe
Australia & New Zealand
Rest of Asia Pacific
Middle East & Africa (MEA)
Rest of MEA
Rest of South America