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Mixer Grinder Market by Product type (Stand mixer, Traditional mixer), by End user (Commercial, Residential), by Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2022-2030

Mixer Grinder Market by Product type (Stand mixer, Traditional mixer),...

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Mixer Grinder Market by Product type (Stand mixer, Traditional mixer), by End user (Commercial, Residential), by Distribution Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2022-2030
Mixer Grinder Market by Product...
Report Code
RO14/128/2765

Publish Date
08/Dec/2022

Pages
200
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The global mixer grinder market size was US$ 12.7 billion in 2021. The global mixer grinder market size is estimated to reach US$ 17.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 3.7% during the forecast period from 2022 to 2030.
Mixer grinders are power-operated kitchen appliances that are used to mix flour, food, and batter. They can also be used for mashing, shredding, and tossing. It consists of a stand and a head, where the head includes the mixing mechanism to which a variety of mixing equipment can be attached in the mixer.

Factors Affecting Market Growth

An increase in business-related travel and growth in the number of food joints such as hotels and restaurants due to commercial end-users driving the global market.
Most of the foods that people cook demand extensive mixing and making the dough is a difficult process when done by hand. Due to such difficulties, consumers started buying mixer grinders to make such methods easier and more efficient, which is leading to the growth of the global market.
There is a rapid growth in the number of residential customers who are creating an interest in cooking and baking a wide variety of foods and desserts at home. This rising interest among consumers boosts the global market.
High price of the mixer grinder may slow down the overall market growth.

Impact Analysis of COVID-19

COVID-19 had a slightly positive impact on the global mixer grinder market. The market was hit a bit in the early months of the pandemic by disorders to supply chains and distribution channels. However, these disadvantages were compensated for in the later stages. During the lockdown, people started indulging in their hobbies of cooking and baking, which led to a considerable number of people joining the trend of making new dishes. This led to a rise in the purchase of mixer grinders, as customers were examining methods to make these dishes without spending a lot of energy. In addition, sales of stand mixers and traditional mixers have also grown through online channels, as mortar and brick shops were mostly closed during the pandemic.

Regional Analysis

North America dominated the global mixer grinder market in 2021. This is due to the rising inventions in stand mixers, multiple mixing presets, such as built-in weighing scales, and a large number of mixing attachments for various types of mixing, which are growing the popularity of these mixers. Engaged stakeholders are also executing some special designs in mixer grinders, which helps in the growth of the global mixer grinder market in the region.

Leading Competitors
The prominent players in the global mixer grinder market are:
Crompton Greaves
Morphy Richards
HAVELLS GLOBAL LIMITED
Kenstar
Bajaj
Samsung Electronics
Whirlpool Corporation
Panasonic Corporation
LG Electronics
NEWELL BRANDS
ELECTROLUX AB
BOSCH
Others
Segmentation Analysis
The global mixer grinder market segmentation focus on Product Type, End User, Distribution channel, and Region.
Segmentation on the basis of Product Type
Traditional Mixer
Stand Mixer
Segmentation on the basis of End User
Residential
Commercial
Segmentation on the basis of Distributional Channel
Offline
Online
Segmentation on the basis of Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America

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