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Global Digital Advertising Platforms Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025

Global Digital Advertising Platforms Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025

Published date: 01-01-1970  Region: Global  Pages: 106  Format: Pdf  Publisher Name: 360iResearch LLP SKU: RO9/112/1442

The Global Digital Advertising Platforms Market is expected to grow from USD 293,569.46 Million in 2018 to USD 612,563.46 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 11.07%.

The positioning of the Global Digital Advertising Platforms Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).

The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Digital Advertising Platforms Market including are Amazon.com, Inc., Apple Inc., Facebook Inc., Google LLC, Twitter Inc, Adobe Inc., AdRoll, Choozle, Kenshoo, LinkedIn Corporation, MediaMath, Microsoft Corporation, OpenX Software Ltd., Rubicon Project, Sizmek Technologies Inc, and Yahoo! Inc.

On the basis of Type, the Global Digital Advertising Platforms Market is studied across Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software, Search Advertising Software, Social Advertising Software, and Video Advertising Software.

On the basis of Application, the Global Digital Advertising Platforms Market is studied across Commercial, Education, and Industrial.

For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.

In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.

Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global Digital Advertising Platforms Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global Digital Advertising Platforms Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global Digital Advertising Platforms Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global Digital Advertising Platforms Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global Digital Advertising Platforms Market

The report answers questions such as:
1. What is the market size of Digital Advertising Platforms market in the Global?
2. What are the factors that affect the growth in the Global Digital Advertising Platforms Market over the forecast period?
3. What is the competitive position in the Global Digital Advertising Platforms Market?
4. Which are the best product areas to be invested in over the forecast period in the Global Digital Advertising Platforms Market?
5. What are the opportunities in the Global Digital Advertising Platforms Market?
6. What are the modes of entering the Global Digital Advertising Platforms Market?

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. Executive Summary
3.1. Outlook in the Digital Advertising Platforms Market
3.2. Opportunities in the Digital Advertising Platforms Market
4. Premium Insight
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.2.4. Challenges
4.3. Porter's Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
5. Global Digital Advertising Platforms Market, by Type
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. Cross-Channel Advertising Software
5.4. Display Advertising Software
5.5. Mobile Advertising Software
5.6. Search Advertising Software
5.7. Social Advertising Software
5.8. Video Advertising Software
6. Global Digital Advertising Platforms Market, by Application
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Commercial
6.4. Education
6.5. Industrial
7. Global Digital Advertising Platforms Market, by Geography
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Americas
7.3.1. Overview
7.3.2. Market Sizing & Forecasting
7.3.3. Argentina
7.3.4. Brazil
7.3.5. Canada
7.3.6. Mexico
7.3.7. United States
7.4. Asia-Pacific
7.4.1. Overview
7.4.2. Market Sizing & Forecasting
7.4.3. Australia
7.4.4. China
7.4.5. India
7.4.6. Japan
7.5. Europe, Middle East & Africa
7.5.1. Overview
7.5.2. Market Sizing & Forecasting
7.5.3. France
7.5.4. Germany
7.5.5. Italy
7.5.6. Spain
7.5.7. United Kingdom
8. Competitive Landscape
8.1. 360iResearch FPNV Positioning Matrix for Global Digital Advertising Platforms Market
8.2. Market Vendor Ranking Analysis for Global Digital Advertising Platforms Market
8.3. Competitive News Feed Analysis for Global Digital Advertising Platforms Market
9. Company Usability Profiles
9.1. Amazon.com, Inc.
9.1.1. Overview
9.1.2. Strategy
9.1.3. SWOT
9.2. Apple Inc.
9.2.1. Overview
9.2.2. Strategy
9.2.3. SWOT
9.3. Facebook Inc.
9.3.1. Overview
9.3.2. Strategy
9.3.3. SWOT
9.4. Google LLC
9.4.1. Overview
9.4.2. Strategy
9.4.3. SWOT
9.5. Twitter Inc
9.5.1. Overview
9.5.2. Strategy
9.5.3. SWOT
9.6. AdRoll
9.7. Adobe Inc.
9.8. Choozle
9.9. Kenshoo
9.10. LinkedIn Corporation
9.11. MediaMath
9.12. Microsoft Corporation
9.13. OpenX Software Ltd.
9.14. Rubicon Project
9.15. Sizmek Technologies Inc
9.16. Yahoo! Inc.
10. Appendix
10.1. Discussion Guide
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10.3. Author Details

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