A gift card is similar to a prepaid debit card that consists of a specific amount of money that can be used for purchasing goods. Many gift cards have certain limit i.e., minimum and maximum initial loading amount. For instance, minimum amount is $10, and maximum is $500. Generally, gift cards are used to pay for a portion of a purchase with cash, debit, or credit to balance the expense. As a precaution to mitigate the risk of losses, many gift cards are registered online, which allows the remaining balance to be tracked and frozen if a card is lost. Gift cards provide more security as compared to cash and are easily traceable, which can avoid fraudulent activities
Rise in adoption of advance technologies in the payment sector and surge in awareness of digital payment across the globe are major factors that propel the market growth. In addition, high adoption of smartphones and rise in adoption of gift cards by corporate offices & financial institutions further fuel growth of the gift cards market. However, security concerns with respect to gift cards is expected to hamper the market growth. Furthermore, surge in demand for gift cards from developing countries is expected to offer lucrative opportunities for the market in the upcoming years.
The gift cards market is segmented on the basis of card type, end user, and region. In terms of card type, it is divided into closed-loop card and open-loop card. Based on end user, it is bifurcated into retail establishment and corporate institutions. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyses the profiles of key players operating in the market include Amazon.com, Inc., American Express Company, Blackhawk Network Holdings, Inc., Fiserv, Inc., Givex Corporation, InComm Payments, PayPal, Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd., and Walmart Inc.. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.


Key benefits for stakeholders
- The study provides in-depth analysis of the global gift cards market along with the current & future trends to illustrate the imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the market size are provided in the report.
- Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the global gift cards market from 2020 to 2027 is provided to determine the market potential.
Key market segments
By Card type
- Closed-loop Card
- Open-loop Card
By End User
- Retail Establishment
- Corporate Institutions

By Region
- North America
o U.S.
o Canada
- Europe
o UK
o Germany
o France
o Netherlands
o Spain
o Italy
o Nordic Countries
o Rest of Europe


- Asia-Pacific
o China
o India
o Japan
o Australia
o South Korea
o Rest of Asia-Pacific
- LAMEA
o Latin America
o Middle East
o Africa


Key market players
- Amazon.com, Inc.
- American Express Company
- Blackhawk Network Holdings, Inc.
- Fiserv, Inc.
- Givex Corporation
- InComm Payments
- PayPal, Inc.
- Paytronix Systems, Inc.
- Qwikcilver Solutions Pvt Ltd.
- Walmart Inc.